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MARKETING MGR II
at Sprint Nextel in Warren, NEW JERSEY
Job Description
Plans and implements marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction. Works individually or with a team to analyze economic considerations, develop marketing forecasts, estimate costs, prepare pricing studies and manage program/project budgets.
Seasoned professional with expert knowledge of a specialty. Regarded internally and/or externally as a subject matter expert.
Customer Base Management – Early Life Value Development Project Manager
Major Responsibilities
• Manage early life programs which achieve churn and revenue improvement for customers throughout lifecycle and specifically in the 1st 3 months. Create, design, manage, programs which incrementally improve the tenure and revenue of the customer base.
• Develop concepts, influence organization to champion churn and revenue improvement for first 3 months of customer lifecycle.
• Partner with Care and Sales organizations on programs to improve activation, self care, and payment marketing across all channels.
• Partner with cross-functional teams to collaborate, assign actions, and launch churn reduction and revenue enhancement programs during the 1st 3 months of a customer’s life.
• Understand, develop, and execute on programs which address reductions in churn and ARPU by product, service, and channel.
• Develop comprehensive engagement marketing plan to ensure increases in revenue, CLV, tenure of the customer base by focusing on improvements to none/done, one/done replenishments in the first 3 months.
• Ensure margin positive performance of all products and services for base by focusing on churn reduction and revenue improvement in first 3 months of customer lifecycle.
• Identify and develop incentives, communications, services, and incremental cross-sell, up-sell revenue and early life product penetration revenue opportunities.
• Identify early life churn and ARPU trends, deliver strategy to exceed financial targets for each brand and product line in the prepay division.
• Understand revenue/churn/CLV financials and programs for improvement by product, segment, handset, and channel.
• Measure and report on all campaign results, partner with analytics on campaign targeting, offer management, and reporting financial impact of all early life programs.
• Serve as early life churn and revenue champion for enterprise; educate across enterprise on early life financial performance, challenges, and proposed improvements.
• Understand and improve existing operational processes to introduce opportunities to generate incremental ARPU and reduce churn in early life.
• Partner with sales, operations, and technical teams to understand issues, resolve conflict, and design methods to increase ARPU, reduce churn, and improve tenure of customer base.
Basic qualifications include:
• Related experience
• Knowledge of marketing policies and procedures
• Experience managing complex marketing projects and programs
Minimum Qualifications
• 7 years of wireless, telecoms industry experience
• 7 years of marketing and product management experience
• 7 years of operational experience
• 7 years project management experience
• Must have experience in managing projects which have proven performance in churn reduction, customer retention, revenue optimization, and profitability improvement
• Strong ability to lead large cross-functional projects, negotiate, and collaborate
• Strong communication and presentation skills (verbal and written)
• Able define realistic, specific goals and objectives, able to prioritize and accomplish tasks, ability to multi-task with ease
Sprint is a great place to work for people who want to make a difference. We're at the center of a challenging and changing industry where every day is a growth opportunity. Diverse thought and backgrounds are highly valued. If you're up for a challenge, Sprint is the place to build your career and your character.
The iconic Virgin Mobile USA brand and Sprint’s successful Boost Mobile business have joined to form the Sprint Prepaid Group. With offers from these two powerful brands, a national prepaid broadband card, and the recent launch of a third brand, Assurance Wireless - a special cell phone program for eligible low-income customers - the Sprint Prepaid Group is poised to be a leader in the growing prepaid wireless field.
Sprint is an Equal Opportunity Employer and has been recognized for its commitment to diversity and creating an inclusive workplace where all employees' backgrounds, talents and contributions are valued.
We are proud to be a drug free employer.
Job Category Marketing
Work City Warren
Work State NEW JERSEY
Plans and implements marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction. Works individually or with a team to analyze economic considerations, develop marketing forecasts, estimate costs, prepare pricing studies and manage program/project budgets.
Seasoned professional with expert knowledge of a specialty. Regarded internally and/or externally as a subject matter expert.
Customer Base Management – Early Life Value Development Project Manager
Major Responsibilities
• Manage early life programs which achieve churn and revenue improvement for customers throughout lifecycle and specifically in the 1st 3 months. Create, design, manage, programs which incrementally improve the tenure and revenue of the customer base.
• Develop concepts, influence organization to champion churn and revenue improvement for first 3 months of customer lifecycle.
• Partner with Care and Sales organizations on programs to improve activation, self care, and payment marketing across all channels.
• Partner with cross-functional teams to collaborate, assign actions, and launch churn reduction and revenue enhancement programs during the 1st 3 months of a customer’s life.
• Understand, develop, and execute on programs which address reductions in churn and ARPU by product, service, and channel.
• Develop comprehensive engagement marketing plan to ensure increases in revenue, CLV, tenure of the customer base by focusing on improvements to none/done, one/done replenishments in the first 3 months.
• Ensure margin positive performance of all products and services for base by focusing on churn reduction and revenue improvement in first 3 months of customer lifecycle.
• Identify and develop incentives, communications, services, and incremental cross-sell, up-sell revenue and early life product penetration revenue opportunities.
• Identify early life churn and ARPU trends, deliver strategy to exceed financial targets for each brand and product line in the prepay division.
• Understand revenue/churn/CLV financials and programs for improvement by product, segment, handset, and channel.
• Measure and report on all campaign results, partner with analytics on campaign targeting, offer management, and reporting financial impact of all early life programs.
• Serve as early life churn and revenue champion for enterprise; educate across enterprise on early life financial performance, challenges, and proposed improvements.
• Understand and improve existing operational processes to introduce opportunities to generate incremental ARPU and reduce churn in early life.
• Partner with sales, operations, and technical teams to understand issues, resolve conflict, and design methods to increase ARPU, reduce churn, and improve tenure of customer base.
Basic qualifications include:
• Related experience
• Knowledge of marketing policies and procedures
• Experience managing complex marketing projects and programs
Minimum Qualifications
• 7 years of wireless, telecoms industry experience
• 7 years of marketing and product management experience
• 7 years of operational experience
• 7 years project management experience
• Must have experience in managing projects which have proven performance in churn reduction, customer retention, revenue optimization, and profitability improvement
• Strong ability to lead large cross-functional projects, negotiate, and collaborate
• Strong communication and presentation skills (verbal and written)
• Able define realistic, specific goals and objectives, able to prioritize and accomplish tasks, ability to multi-task with ease
Sprint is a great place to work for people who want to make a difference. We're at the center of a challenging and changing industry where every day is a growth opportunity. Diverse thought and backgrounds are highly valued. If you're up for a challenge, Sprint is the place to build your career and your character.
The iconic Virgin Mobile USA brand and Sprint’s successful Boost Mobile business have joined to form the Sprint Prepaid Group. With offers from these two powerful brands, a national prepaid broadband card, and the recent launch of a third brand, Assurance Wireless - a special cell phone program for eligible low-income customers - the Sprint Prepaid Group is poised to be a leader in the growing prepaid wireless field.
Sprint is an Equal Opportunity Employer and has been recognized for its commitment to diversity and creating an inclusive workplace where all employees' backgrounds, talents and contributions are valued.
We are proud to be a drug free employer.
Job Category Marketing
Work City Warren
Work State NEW JERSEY
Published at 30-07-2010
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